Saturday, January 03, 2009

Send Bulk, Mass Email by Outlook Express

Send bulk email by outlook express

Email marketing is very important to make people know about your website or services. In order to do that, you have to send bulk emails (mass email) for all people in your list.

You can use a software like Send blaster which is a good tool to do the job. But, instead of buying a new software, you can do the same job by outlook express. I believe outlook express is a very popular mail client, and very easy too.

To start your email marketing campaign

1- You need to get your email list in a text file, CSV file or mdb file.

2- Start outlook express, open you address book and create a new group.

3- Import your list to the new group.

4- Select your new list

5- Send Your email to everybody in the list.

Send bulk email by outlook express

Email marketing is very important to make people know about your website or services. In order to do that, you have to send bulk emails (mass email) for all people in your list.

You can use a software like Send blaster which is a good tool to do the job. But, instead of buying a new software, you can do the same job by outlook express. I believe outlook express is a very popular mail client, and very easy too.

To start your email marketing campaign

1- You need to get your email list in a text file, CSV file or mdb file.

2- Start outlook express, open you address book and create a new group.

3- Import your list to the new group.

4- Select your new list

5- Send Your email to everybody in the list.

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How to Write a Compelling Email

Today's business person will spend hours at the tailor crafting a fine business suit, hours at a power lunch sweet talking their next big client and hours pouring over proposals or negotiations to try to get every last penny they can, and then spend 30 seconds banging out an important email that will single handedly cost them a dozen more potential clients. While grammar and spelling aren't everyone's cup of tea, knowing basic email rules is an absolute must in this day and age where email has taken over as the primary form of communication used in today's business world. Here are a few simple tips.

Let your email utilities work for you

The world of email has come a long way since Outlook Express. Today's email clients are quite sophisticated and come with all sorts of bells and whistles that can make sending an email easier. It used to be that email spell checkers were absolutely horrible, but they have been vastly improved and most use the same spell check library as Microsoft Word. If your email client is old and doesn't have a grammar or spell checker, upgrade now, or simply type your emails in Microsoft Word and copy/paste. Make sure you check how the format looks before you do by sending yourself an email.

Use a template

If you have trouble setting up the formal date/address/body/signature form in every one of your emails, than simply write one and save it as a template that you can go back and use again and again. You can even have multiple templates ready to go for clients you email on a frequent basis; that way, much of the hard work is done before you even get started.

Avoid being overly casual

Since most people still view email as a casual way to communicate, the one problem that costs more businesses clients more than any other is the urge to be overly friendly and casual when communicating with current clients or future clients. When writing a professional email, it is always better to sound formal and stilted than casual and overly friendly. If you have trouble coming up with the proper vocabulary, have a dictionary and a thesaurus on your desk that you can flip through to come up with better verbiage. You can even use websites like Dictionary.com or similar sites to help increase your vocabulary so you don't sound unprofessional in your correspondence.

If all else fails, ask for help

We all know that many competitive office environments will take asking for help as a sign of weakness, but if you want to get the process of writing compelling emails down, there is no shame in asking for an occasional email to be proofread by someone else in the office who has an English background. Most bosses will take asking for help as a sign of maturity, and before you know it, you'll be a master of the formal email.

Many people think that if you can write a compelling letter then you can automatically write a compelling email. The truth is that writing a compelling email is a learned skill that takes practice.

Mark Warner is a Legal Research Analyst for RealDealDocs.com. RealDealDocs gives you insider access to millions of legal documents online drafted by the top law firms in the US that you can download, edit and print. Search For Free at http://www.RealDealDocs.com

The Advantages of Email Marketing

Email marketing is currently the most commonly used online marketing tool. The reasons are plentiful. Nothing can beat it when it comes to marketing success. Many marketers have attained success using this powerful marketing tool.

The email, though simple as it may appear to be, is potent, especially when it is used as a marketing weapon. Email marketing when used effectively brings results. Listed below are the numerous advantages that you should be aware of, if you are thinking of using it as your marketing tool.

(1) Great golden opportunity to build strong relationships

Through the email, we are able to develop a good relationship with customers. This is a golden strategy to enlarge your list. You will be able to sieve vital information regarding your customers, and next using such information to fine-tune your current plans.

(2) The email has the unbeatable speed

It is a well known fact that the email beats all forms of communication transmission in terms of speed. Everything is perfect with the emailing technology. It enables provision of instant information, immediate resolution of complaints, and ability to service immediately requests from customers that are extremely special. The speed of email helps you to establish relationships with your customers very easily.

(3) Easy conveyance of information

An important point to note is that you must be able to let your customers know in advance what you have in store for them with regards to your latest products and services. It would be great to inform them about your special offers, bonuses and discounts too! You are also able to provide fast information by making use of your email links leading to your marketing copy.

(4) Strategic positioning of links is enabled

You are provided with the best opportunity of strategic positioning of your links. If you want your marketing copy to bring in sales, the links must be strategically located to help retain the interest of customers. This will help you to remind them about what you are offering in terms of real features and benefits.

(5) Updating of list is enabled

To achieve your marketing objective, what is essentially vital is the updating of your list. All emails have to be closely monitored. Even comments, inquiries, feedback and requests must all be updated. You have to make your mailbox neat and up-to-date through regular monitoring.

In conclusion, email marketing is a great marketing tool. To succeed in it, you will need to know what are its advantages and simply put the email into effective use.

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How to Find the IP Address Origin of an Email

Few people like receiving strange emails from unknown sources. Whether it's annoying spam, silly pranks, or something more sinister, it's no wonder that so many people today want to learn more about strange email messages. There are many courses you can take to do this, including reverse email lookups and IP address searches. But before you can use an IP address search, you have to locate the IP address of the computer that sent you the message.

The best way to do that, and to get started in your reverse email lookup, is to examine the email headers. Email headers work like digital envelopes, providing information about where a letter comes from and where it's going. Every email message has headers, but most email clients hide headers from view. Each email client has a different procedure to view headers, but most have some option to allow you to see them. Once you've found the headers, look for the words "Received: from". This line is added to the headers every time the email changes hands. If the message hasn't been tampered with, then the IP address of the originating computer will be to the right of the last time "Received: from" appears in the headers. You can use this IP address to trace the computer that first sent the message.

Of course searching IP addresses isn't the only way to find information about mysterious email messages; you can also use a reverse email lookup. Reverse email lookups work by searching vast numbers of records for information about the owner of almost any email address. This means you can find the name of almost any email account user in just a few minutes, without the hassle and fuss of deciphering email headers.

So, if you need to perform a reverse email address search, these are two ways to get you can get started. If you'd like to learn more, use the resources available on the Internet.

Lindsay has been writing about web applications for 4 years and is tracking the latest trends in web development. You can check out her latest project at http://www.reverseemaildetective.com

10 Email Marketing Strategies to Dramatically Increase Your Sales

Email marketing is one of the most profitable strategies available to the online entrepreneur (and offline business owners, too).

Consider this: About 99% of your website visitors will leave without buying anything from you on their first visit. But by creating a great opt-in offer you can at least get their contact details -- and then use email marketing to follow up, build relationships, and turn them into paying customers.

And email marketing is by far the BEST and CHEAPEST way to stay in touch with your customers and build rock-solid relationships with them -- so they'll buy from you again and again! (This is called the "lifetime value" of your customers, and it's extremely profitable.)

Email marketing just plain works! Just take a look at these statistics from PostFuture:

  • There are now more than 1 BILLION Internet users worldwide -- and 90% of them use email.
  • 70% of users receive opt-in email from online businesses.
  • 82% of online buyers have made at least one purchase in response to an email promotion.
  • 32% have made an immediate online purchase in response to an email.

With numbers like these, you can understand why I'm always stunned to hear about a business that STILL hasn't started to take advantage of email marketing strategies.

If you're stuck for ideas on how to use email marketing to ramp up your profits, here are 10 proven email marketing strategies to get you started...

Email marketing strategy #1: Develop relationships and establish credibility by offering free information

Sending your subscribers valuable, free information -- such as an authoritative eBook -- will help them get to know and trust you. Once you've established your credibility, you dramatically increase your chances of converting subscribers into lifelong customers.

You can offer anything from a free report to a free trial version of software... whatever you think your subscribers would like!

Email marketing strategy #2: Encourage repeat visits by announcing regular specials

Once you've started collecting email addresses, you can send your customers and subscribers regular updates letting them know what your specials are. Sending regular discount offers is a great way to get your customers familiar with you and your site -- and turn them into regulars who will buy from you again and again.

Email marketing strategy #3: Host "Customer Only" events

Suppose you own a restaurant, and you've been collecting your customers' email addresses. You could send each of them an email invitation to an exclusive wine-tasting evening for regular diners only. Rewards like this are one of the best ways to capitalize on the lifetime value of your customers.

If you own an online business, you can set up a special page on your site that is accessible only to customers -- and then send them an email telling them how to take advantage of the specials you advertise on that page.

Email marketing strategy #4: Include promotions in appointment reminders

If you are running a service business, as opposed to a retail business, you can still capitalize on the power of email marketing by sending appointment reminders to your clients.

If you're a karate teacher, for example, you could send your new clients an email three days before their first lesson, reminding them where you are located and when they need to arrive. In that same message, you could include a coupon that offers them 25% off their lessons if they bring a friend to enroll as well!

Email marketing strategy #5: Follow up with your hottest leads

You can use email to follow up with people you have spoken with personally, but who have not made a purchase. Offer to answer any additional questions they may have, and let them know that you are available to speak with them at their convenience. This can dramatically increase your chances of closing a sale by providing your leads with extra information they're not expecting.

Email marketing strategy #6: Offer electronic "loyalty coupons"

This is a great way to get your existing customers to buy from you again and again. Simply send each of your customers a coupon that they can print and bring with them into your store or use on your website. It is always a good idea to make your coupons valid for a limited time only to motivate your customers to make a purchase from you as soon as possible.

Email marketing strategy #7: Send follow-up offers to your customers

Follow-up offers are one of the most powerful ways to build a profitable business. because they build on the trust you've established to close the initial sale -- and turn first-time buyers into regular customers.

How profitable can follow-up email be? My team once sent our customers a follow-up email introducing them to a product that we thought they might like. The entire process of writing the email and sending it out took about 20 minutes -- and the result was a direct profit of $74,000!

Email marketing strategy #8: Encourage "Send to a Friend" referrals

Email is a great way to encourage referrals because it's easy for people to forward messages to their families, friends, and coworkers. Make sure every newsletter, offer, or eBook you send to your subscribers reminds them that they can forward your message to anyone they think might be interested.

You could even run a promotion that gives your existing customers something for free every time they personally refer a new customer to you.

Email marketing strategy #9: Deliver your product electronically

Suppose you've written a book and you're currently selling paperback copies through your site for $29 each. By creating a digital version of your book -- which is WAY easier than you're probably thinking -- you can simply email it to your customers.

And since you won't have to worry about things like printing costs, warehousing, packaging, and delivery, you can DRAMATICALLY increase your profit margin!

Email marketing strategy #10: Use email to sell your knowledge and create recurring revenue

If you are an expert on a particular topic -- and just about everyone is -- then you've got a successful business based on a paid-subscription newsletter waiting to be born.

Of course there are tons of other email marketing strategies you can put to use. And once you realize just how easy it is to use it to drive sales, you'll be thinking of all kinds of new strategies yourself!

About the Author:

Derek Gehl, Internet Marketing Center CEO and author of the best-selling "Insider Secrets to Marketing Your Business on the Internet" course, helps entrepreneurs start and grow lucrative online businesses on a shoestring budget. Get his proven Internet and email marketing strategies today.