If you've undertaken an email campaign, then you understand how important it is to get your emails opened and to improve your sales (assuming you're selling something). With email marketing constituting such a dominating branch of marketing in general, and with junk mail being as ubiquitous as it is today, it's no cakewalk launching a significantly successful email campaign. The problems are myriad: you may not stand out from the rest of the emails pitching a sale; your reader may not even understand that you're pitching a sale; or perhaps you've been inexplicably blacklisted. Whatever you particular difficulty with email marketing, there are some tried and true methods to improve your campaign that in no time will have you feeling like the king of email marketing. Take a look at these recommendations, and start improving your operation today:
? Never betray people's trust. As the person in charge of an email marketing strategy, you've got some serious responsibilities on your shoulders, the most important of which (altruistically) is preserving confidentiality. You may think that passing along sensitive info-which includes email addresses-will go unnoticed, but that is a short-sighted plan to be following. You need to put a strong, ethical business conduct at the forefront of your entire operation. Enhance people's trust (once you've earned it) with third-party guarantors' logos, like the BBB, assuming you're an accredited member.
? Tame your impulses. Just because you think it's a good idea to send out emails to your mailing list every 10 hours, doesn't mean your subscriber will think the same. Calm down and show some restraint! You only have so much to say to your readers, so stop beating the dead horse and lighten up a bit. It is best for you to be a little cautious, and avoid the predictable demise of an incessant mass-email sender.
? Start tracking your stats. Hopefully you've been smart enough to get the right email marketing software on board, in which case, use it properly! Don't conjecture about what works and what doesn't: it's almost all there in the numbers. Though there are always the unknown variables that can affect an email campaign, generally, tracking the efficiency of catch-phrases and general email composition is the best way to know what works and what doesn't. You have this information at your disposal, so employ it wisely.
? Aim for the first impression. Remember, people decide whether or not they are going to read something from anyone other than friends, family, and colleagues based on the subject of the email and those first 40 characters or so of the email. Don't throw this crucial part of your email away carelessly to inconsequential vocabulary. This is really what you'll be tracking with your software, so make sure it's working.
That ought to be enough to get you clued in to some of the wiser practices in email marketing. Just remember that, before everything else, you need to be confident and courteous, always showing a strong degree of certainty in what you're offering at the same time that you show a degree of respect and restraint with your reader.
