Sunday, February 08, 2009

Email Marketing Tips - Why Are Your Emails Not Producing Amazing Results?

Often the people who are shouting from the rooftops that email marketing is dead or doesn't work didn't carry out the strategy properly. Most likely they are either not getting enough opens, not enough clicks, not enough sales or all of the reasons just mentioned. There are solutions to fix each and every one of these problems. Let's talk about them.

First up on the list is getting more opens. How do you this? By writing a powerful and compelling subject line. Your subject line should be as important as a headline on your sales letter. It's what most of your subscribers are going to be reading. You'd want to include the major benefit of your offer in your subject line. Write at least 5-10 subject lines before deciding on the best one.

The next reason that email marketing might not be working for you for now is because of a low click through rate. This goes hand in hand with opens. If you get more opens, you are likely to get more clicks. Having said that, a few simple tweaks can increase your click through rate. One simple tactic is to plug in your link early in your email. Don't put at the bottom, where it's below 'the fold' and subscribers have to scroll down the entire email to see it. Your content is also very important in determining your CTR.

The third solution to solve your sales problem is to simply promote quality, relevant products that fit your subscriber list. If you are in the Internet marketing niche, for example, don't promote an article marketing product to people interested in looking for AdWords tips.

Fabian Tan is a well-known Internet Marketing expert and the author of the popular 59-page Report:

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