The Jolly Green Email Marketing Giant

Today's technology means that we can all keep in contact with one another easily and frequently. Emailing is hugely popular and with fun gadgets like the Blackberry and iPhone people can be connected to their email all day every day. With people relying so heavily on the internet and their email, it is no wonder that modern marketing has adapted to this new use of media. email marketing is the newest and best way for businesses to get their name and products out into the world.

Though they have to receive the consent of consumers, companies can send out emails with links to their website and information about their services. By using email marketing software, businesses can reach thousands of people instantly. There are obvious economic advantages to this approach to marketing, but there are also some other perhaps unintentional perks to this brand of advertisement.

To really have a shot at being successful, a company wants to acquire name recognition, getting people to talk about them and spread the word. In order to create this popularity, businesses need to advertise heavily and email marketing allows them to do this. The thousands of emails they send out within seconds would have been extremely labor intensive and expensive to do with regular printed mail.

Thousands of pages of paper, envelopes, and stamps would have been wasted in mailing out advertisements and promotions. Now, an email campaign reach those same people but without using a single piece of paper. This "green" approach to marketing benefits both the environment and the company that is utilizing it. The emails can be sent out instantly, wasting no paper thereby having less of an impact on Mother Nature, while costs to the company go down since they no longer have to buy all of the paper and other accessories to mail out thousands of advertisements.

Email marketing software also allows companies to organize their contacts and set up a schedule for emails to be sent out, freeing up time for the marketers to focus more on their work than time consuming mail concerns. emails can be sent out repeatedly so consumers are exposed to the company's name and products over and over, yet the only effort it takes is pressing send and few other resources are needed for this to happen.

In today's digital world companies are moving further and further away from a dependency on paper. While paper is still being used by the truckload, emails, online advertisements, and other forms of marketing on the internet have provided the dual benefit of helping businesses reach more and more people while lessening their harmful impact on the environment. An interested customer only has to click on a link and they will be given all of the information they need, without a single piece of paper being brought into the mix. People who are not interested only have to delete the email and it is out of sight instantly, the only trash being that of the virtual variety.

Consider iContact for your email marketing campaigns. It's a powerful platform that generates sophisticated results with the simplicity of a point-and-click interface. iContact is your best choice for email marketing software.